What are Marketing Insights?

Unlike popular beliefs, insights are not data. Insights refer to the results marketers achieve when they apply human thought and reasoning to an analyzed data or information. As marketers, we rely on insights to search and produce a directional change that we desire.
The attributes of insights are that they are congruent, are not obvious, are explanatory, have endurance, they shift understanding and can only be interpreted properly by the human mind.
In the world of marketing, insights begin as data, which is then passed through a layer of analysis for filtration, is acted upon by thought and reason, and is eventually determined to be a directional agent of change for the business.
Marketing insights provide businesses with new ways to make changes through decision-making, thinking, and action.


Why Businesses Need Marketing Insights

  • Marketing Insights help you understand your customers’ demographics- this enables you to structure more direct and personal marketing campaigns.
  • Helps you predict customer buying patterns and wants by delving into customers’ feelings, emotions as well as customer needs, customer behaviors and customer frustrations.
  • Helps you make better business decisions by interpreting customers more precisely-MI enables you to understand how customer brand interest and purchasing decision-making process unfolds.
  • Helps to achieve better ROI through creative valuable marketing strategies- by harnessing marketing insights, your business can craft a more accurate and targeted market plan to engage and attract more customers.

How to Get Marketing Insights

  • By tracking all customer points- conduct empathy interviews to tap into customers’ underlying needs.
  • By tracking marketing channels and platforms- pay close attention to customers’ purchasing patterns and trends.
  • By tracking marketing channels and platforms- pay close attention to customers’ purchasing patterns and trends.
  • By centralizing data from different sources to one source

Who Can Help Set Up Your Marketing Insights


Moosa Consulting. Discover how to optimize your marketing efforts and achieve more sales by utilizing marketing insights into your marketing strategies. Talk to us today.