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PR and digital tips for your business

Why Is digital PR Important for our brand?

Digital PR increases brand awareness using online methods. It offers the opportunity to reach more audience since its online. Digital PR relies on strategies such as search engine optimization, content marketing, influencer outreach and social media. Businesses can speak directly to their target audience any time of the day that clarifies your focus and spread news and information to your customers more quickly.

How much time and money should we spend on PR?

As per cost is concerned, investing at least 10 percent of your gross annual income in marketing if a normal rule. So, if you are expecting to make $70,000, then you would set aside $7,000 for marketing--which will include all your PR needs. As for time is concerned, expect the initial phase to last around 30 days.

 Can we do our own PR, or do we need an agency?

Businesses should hire a PR agency when they want to protect, enhance or build their reputations through the online media channels. Our PR specialists analyze the organization requirements, find the positive messages and translate those messages into positive media stories.

How can we measure the success of PR for our business?

PR success cannot be measured through numbers. To achieve long-term PR success, you need to check qualitative factors, such as relationships, awareness and positive perception. And digital PR tools are useful, obvious measurements can help paint a more detailed, colorful and accurate picture.

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