As per cost is concerned, investing at least 10 percent of your gross annual income in marketing if a normal rule. So, if you are expecting to make $70,000, then you would set aside $7,000 for marketing--which will include all your PR needs. As for time is concerned, expect the initial phase to last around 30 days.

Businesses should hire a PR agency when they want to protect, enhance or build their reputations through the online media channels. Our PR specialists analyze the organization requirements, find the positive messages and translate those messages into positive media stories.

PR success cannot be measured through numbers. To achieve long-term PR success, you need to check qualitative factors, such as relationships, awareness and positive perception. And digital PR tools are useful, obvious measurements can help paint a more detailed, colorful and accurate picture.